Copywriting Portfolio
Julia is an award-winning copywriter, working with a diverse range of companies. She's adept at bringing her unique voice to all sorts of creative challenges and assignments. She was the recipient of the 2022 Gold Craft Award for Copywriting at The 100th Marketing Awards for the BetterHelp spot, “WANT.”
This was part of an international campaign for BetterHelp, which resulted in the company’s highest online engagement (over 200 million views), and was featured in AdWeek, Stimulant, Trendhunter, The Message, and others.
Julis' work also includes: spots for Subaru Starlink, Central Counties Tourism, a Holodomor Mobile Classroom, multi-platform social media copy for the popular series, CARMILLA (Shaftsbury), and content for Ally Global’s Exploitation Education program for grades three to twelve.
For inquiries contact Julia here
BetterHelp Campaign
"WANT"
Recipient of the
2022 GOLD COPYWRITING AWARD
at the 100TH Marketing Awards
Client: BetterHelp
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Izaak Smith, Darrel Gamotin
Press: AdWeek ; Shots ; Little Black Book ; The Message ; Stimulant ; Trendhunter ; AdStasher ; Ads of the World ; The Stable
"DISTANT FRIENDS"
** Over 20-million views across social media platforms. Most shared spot.
Client: BetterHelp (US), Haven (Canada)
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Kaleb Alexander,
Alison Deon, Tanya Pilaf
"NOT IN THE CARDS"
Client: BetterHelp
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Alison Deon, Tanya Pilaf
Better Help
"WANT"
Recipient of the
2022 GOLD COPYWRITING AWARD
at the 100TH Marketing Awards
Client: BetterHelp
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Izaak Smith, Darrel Gamotin
Press: AdWeek ; Shots ; Little Black Book ; The Message ; Stimulant ; Trendhunter ; AdStasher ; Ads of the World ; The Stable
"DISTANT FRIENDS"
** Over 20-million views across social media platforms. Most shared spot.
Client: BetterHelp (US), Haven (Canada)Copywriter: Julia LedererDirector: Rebecca ApplebaumProduced By: Untitled FilmsFeaturing: Kaleb Alexander, Alison Deon, Tanya Pilaf
"NOT IN THE CARDS"
Client: BetterHelpCopywriter: Julia LedererDirector: Rebecca ApplebaumProduced By: Untitled FilmsFeaturing: Alison Deon, Tanya Pilaf
Other Campaigns & Projects
ALLY GLOBAL FOUNDATION (with Veto Agency)
Copywriter (with guidance from subject matter experts)
Scripts for over 60 videos covering content for students for Ally Global’s Exploitation Educational Institute. These include narrative animations, interactive games, teaching videos, and video infographics providing education and resources to prevent sexual exploitation and human trafficking. These videos cover eight modules at three age levels, communicate vital curriculum in modules, engaging with students grade three to grade twelve.
Worked on rebrand and content for Veto Agency’s rebrand of Phantom Screens, and the Make Life Better campaign, introducing the character of “The Phantom.”
PHANTOM SCREENS Making Your Life Better
“The Phantom”
Worked on rebrand and content for Veto Agency’s rebrand of Phantom Screens, and the Make Life Better campaign, introducing the character of “The Phantom.”
Inspiring Voices (Forge Media)
Holodomor Educational Videos
Scripts for five educational videos about the Ukranian genocide, Holodomor. Videos portrayed famous historical figures, including: George Orwell, Rhea Clyman, and Eugene Lyons. These short films tour nationally to communities and schools, in the Holodomor Mobile Classroom.
YouTube
Royalty Family YouTube
Writer for The Royalty Family
YouTube channel with 33.4 M subscribers.
As a writer for the channel, Julia contributes ideas and works on scripted content.
The Royalty Family, one of YouTube’s most successful family-oriented entertainment brands, helping shape scripted content for select videos. The Royalty Family’s channel reaches a massive global audience and is known for its polished, narrative-driven videos that blend lifestyle, challenge, and family programming.
Writer @ TBNR for Brianna Arsement on YouTube
Over 22 million subscribers
Wrote scripts as part of Brianna's writing team at TBNR.