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Copywriting

Julia is an award-winning copywriter and recipient of the Gold Craft Award of Copywriting, 2022 Marketing Awards. Her freelance work includes an international campaign for BetterHelp, which won two 2022 Marketing Awards (including the Gold Craft Copywriting Award). Other work includes: contributions to campaigns and spots for Subaru Starlink, Central Counties Tourism, McGill's New Vic Hospital, Trinity Western University, the Holodomor Mobile Classroom, and multi-platform social media copy for the popular series, CARMILLA (Shaftsbury).  Her work has been featured in AdWeek, Stimulant, Trendhunter, The Message, and others. 

Copywriting CV

Better Help
"WANT"

** RECIPIENT OF THE 2022 GOLD- COPYWRITING AWARD at the 100TH MARKETING AWARDS!

Link to the Award

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Client: BetterHelp

Copywriter: Julia Lederer

Director: Rebecca Applebaum

Produced By: Untitled Films

Featuring: Izaak Smith, Darrel Gamotin

"DISTANT FRIENDS"

** Over 20-million views across social media platforms. Most shared spot. 

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Client: BetterHelp (US), Haven (Canada)

Copywriter: Julia Lederer

Director: Rebecca Applebaum

Produced By: Untitled Films

Featuring: Kaleb Alexander, Alison Deon, Tanya Pilaf

"NOT IN THE CARDS"

Client: BetterHelp

Copywriter: Julia Lederer

Director: Rebecca Applebaum

Produced By: Untitled Films

Featuring: Alison Deon, Tanya Pilaf

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