Copywriting
Julia is an award-winning copywriter and recipient of the Gold Craft Award of Copywriting, 2022 Marketing Awards. Her freelance work includes an international campaign for BetterHelp, which won two 2022 Marketing Awards (including the Gold Craft Copywriting Award). Other work includes: contributions to campaigns and spots for Subaru Starlink, Central Counties Tourism, McGill's New Vic Hospital, Trinity Western University, the Holodomor Mobile Classroom, and multi-platform social media copy for the popular series, CARMILLA (Shaftsbury). Her work has been featured in AdWeek, Stimulant, Trendhunter, The Message, and others.
Better Help
"WANT"
** RECIPIENT OF THE 2022 GOLD- COPYWRITING AWARD at the 100TH MARKETING AWARDS!
Client: BetterHelp
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Izaak Smith, Darrel Gamotin
Press: AdWeek ; Shots ; Little Black Book ; The Message ; Stimulant ; Trendhunter ; AdStasher ; Ads of the World ; The Stable
"DISTANT FRIENDS"
** Over 20-million views across social media platforms. Most shared spot.
Client: BetterHelp (US), Haven (Canada)
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Kaleb Alexander, Alison Deon, Tanya Pilaf
"NOT IN THE CARDS"
Client: BetterHelp
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Alison Deon, Tanya Pilaf
