Julia is an award-winning copywriter. Her freelance work includes an international campaign for BetterHelp, which won two 2022 Marketing Awards (including the Gold Craft Copywriting Award).
Other work includes: campaigns and spots for Subaru Starlink, Central Counties Tourism, Cicada, and multi-platform social media copy for the popular series, CARMILLA (Shaftsbury).
COMMERCIAL SPOTS & COPYWRITING
"WANT"
** RECIPIENT OF THE 2022 GOLD- COPYWRITING AWARD at the 100TH MARKETING AWARDS!
Client: BetterHelp
Copywriter: Julia Lederer
Press: Adweek, Shots, Little Black Book, The Message, Stimulant, Trendhunter, AdStasher, Ads of the World, The Stable
Directed by Rebecca Appelbaum
DP: Josh MacDonald
Editor: Chris Chang
Actors: Izaak Smith & Darrel Gamotin
"NOT IN THE CARDS"
Client: BetterHelp
Copywriter: Julia Lederer
Worldwide release, April 2022
Directed by Rebecca Appelbaum
Actors: Alison Deon, Tanya Pilaf
"DISTANT FRIENDS"
Clients: BetterHelp (Worldwide excluding Canada), HAVEN Helpline (Canada)
* Views: Over 20 million across various social platforms.
Directed by Rebecca Appelbaum
DP: Josh MacDonald
Editor: Melanie Hider
Actors: Kaleb Alexander, Alison Deon, Tanya Pilaf
Untitled Films