As a freelance writer, I've written commercial spots, copy, pitches, and done punch up. Most recently, I wrote an international campaign for BetterHelp. Other copywriting work includes: campaigns and spots for Subaru Starlink and Central Counties Tourism, and multi-platform social media copy for the web-series CARMILLA (Shaftsbury).   

COMMERCIAL SPOTS & COPYWRITING

"WANT"

Client: BetterHelp

 

Press: Adweek, ShotsLittle Black BookThe Message, StimulantTrendhunterAdStasher, Ads of the World, The Stable

 

Directed by Rebecca Appelbaum

DP: Josh MacDonald

Editor: Chris Chang

Actors: Izaak Smith & Darrel Gamotin

Untitled Films

"DISTANT FRIENDS"

Clients: BetterHelp (Worldwide excluding Canada), HAVEN Helpline (Canada)

Views: Over 20 million across various social platforms

 

Directed by Rebecca Appelbaum

DP: Josh MacDonald

Editor: Melanie Hider

Actors: Kaleb Alexander, Alison Deon, Tanya Pilaf

Untitled Films